Our story

Objects worth keeping, made on purpose.

Living Ovoje ice boxes keeping drinks and fruit chilled outdoors

Brand Story

Built to last
generations.

Living Ovoje was born from a simple observation: the objects we use every day in Vietnam are often the first to break. We set out to design vessels that respect the heat, the humidity, and the patience of the people who use them.

We work with a small circle of factories in Vietnam and East Asia, choosing partners who care about tolerances measured in microns and finishes that wear in instead of out.

Vision

A Vietnamese household name for enduring, everyday objects.

We see a future where Vietnamese design speaks confidently on the world stage — where the vessels in your kitchen, on your commute and by the shore are made with the same care as heirloom furniture. Living Ovoje exists to help build that future, one honest object at a time.

Mission

Design honest tools that respect the tropics — and the people who use them.

We craft drinkware, containers and ice boxes engineered for Vietnamese heat and humidity: BPA-free materials, precise seals, long insulation and finishes that wear in rather than out. Every product is refined by real use, then priced fairly so it can live in every home.

Material honesty

We name what an object is made of, and we choose materials that age with grace under tropical humidity.

Quiet utility

Our objects do not announce themselves. They earn their place by being used, and used, and used.

Designed in Vietnam

Drawn, prototyped and refined in Ho Chi Minh City. Made for the heat, the rain, and the long commute.

Company Introduction

Living Ovoje is a house brand of Nguyen Lieu Y Phuc Co., Ltd.

Nguyen Lieu Y Phuc Co., Ltd. (CÔNG TY TNHH NGUYÊN LIỆU Y PHỤC) has been operating in Ho Chi Minh City since 2008. From a background in materials sourcing and manufacturing, we grew into product design — creating Living Ovoje as our commitment to modern Vietnamese household goods.

Today, the studio designs, tests and distributes a growing collection of drinkware and home objects through TikTok Shop, Shopee and select partners across Vietnam.

Company: CÔNG TY TNHH NGUYÊN LIỆU Y PHỤC
Tax Code: 0305813835
Business Registration Date: June 26, 2008
Issued by: Ho Chi Minh City Department of Planning and Investment
Legal Representative: Mr. PHAM CAO TUAN — Director
Address: No. 18, 39 DDC3, Street No. 15, Area D, An Phu – An Khanh Urban Area, An Khanh Ward, Ho Chi Minh City, Vietnam

Get in touch

Let's talk.